Aug. 11, 2022

Med Tech Talks Ep. 63: Michael Fergusson Pt. 1

Med Tech Talks Ep. 63: Michael Fergusson Pt. 1

Digitally driven behavior change - that’s the nefarious realm of Facebook and Black Mirror. Right? 😨
Michael Ferugsson, and his team disagree. They believe that instead, ethical behavior change driven by Lifeplan, a HIPAA and PIPEDA compliant application...


Digitally driven behavior change - that’s the nefarious realm of Facebook and Black Mirror. Right? 😨

Michael Ferugsson, and his team disagree. They believe that instead, ethical behavior change driven by Lifeplan, a HIPAA and PIPEDA compliant application, can help you live longer and healthier.

This week’s guest, Michael Fergusson, Entrepreneur and CEO of Ayogo, is the mind behind this innovative product that might change how we support lifestyle modification and medication compliance to improve the effectiveness of our healthcare in the future.

Join our very own Geoffrey Ching and Abdo Elhosary as they engage in a fascinating conversation about his life, his generalist skillset, and ethical implications of building applications surrounding behavioral science.

 

Timestamps:

0:39 – 7:54 - How did Michael make it from Jamaica, to Vancouver, to the heights of his now health-tech focused career? Michael, the high school dropout-turned product manager-turned founder tells all.

8:30 – 12:48 - “It’s not to see what nobody else sees, but it’s to think what no one has yet thought about what everybody sees”. Michael explains his take on T-shaped skillsets and dash-shaped skillsets.

13:10 – 20:34 - How does Michael’s generalist approach fit the medical field - a field that requires a sub-specialized approach? Michael shares with us how AYOGO hits the spot, and some of the ethical quandaries he and his team navigate.

20:41 – 28:10 - How can AYOGO modify behavior for its users in an ethical fashion? How does this all benefit the end-users of AYOGO? Michael tells us all about the challenges he and his company face in the digital health realm.

28:55 – 30:59 - Are understanding psychology and behavioral changes key to the devleopment of AYOGO? How does regulation affect the company? Michael shares with us a little about how these factors affect his company’s mission.

33:23 – 34:53 - What is AYOGO currently working on?

35:19 – 38:19 - What can healthcare providers or digital technologies do to help advance the adoption of tools to improve patient outcomes?

38:38 – 40:42 - What can technical experts do to advance the field of digital therapeutic and the adoption of these tools?